The Company

Setup in January 2011, Elegance By London Ltd (company number 07452534 with registered address 9 Harvey Road, Basildon, England, SS13 1QJ) t/a launched its online business to sell fragrances and cosmetics to UK and mainland Europe. Through negotiations with established suppliers the company has been able to negotiate fantastic rates on fragrances and cosmetics to allow its customers to benefit from low prices.  However, is not just about cheap perfume, it prides itself on second to none customer service and satisfaction guaranteed. The company encourages feedback from its valued customers to help improve the way it works and to ensure its on track to become the market leader. sells fragrances, cosmetics and related products at discounted prices exclusively via its online website. With a young team of directors experienced in running businesses before, the company realises the importance of working with customers to ensure the right service is delivered at the right price.

Our Vision

To be the market leader in online sales and to set new standards of quality and customer service enhancing our customers shopping experience.

Our Aims

-       To provide a second to none customer service experience

-       To be price competitive within the market in which we operate

-       To make shopping for fragrances and cosmetics easy and fun

-       To spend at least 10% of profit in charitable donations and/or charitable sponsorship.

Giving Back

We support the Hemraj Goyal Foundation. Click here for more information.

The Hemraj Goyal Foundation (HGF) was established in 2010 as a family-run foundation, led by the youth of the family with contributions from the elder family members. We are passionate about helping disadvantaged areas of society in order to help improve the quality of peoples’ lives. The foundation aims to achieve this by providing financial and human resources to charities that are already making a huge difference both in the UK and abroad.