American Crew's Best Selling Product. This Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length. Humectant and emollient responsible for unsurpassed hold, an emollient that provides a smooth after feel, a fine conditioner and an excellent emulsifier, protects against moisture loss while providing total control.