Medium hold with medium shine. Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into styling products. Shampoos out easily without residue, provides movable hold while still conditioning and moisturising the hair, a holding agent that encourages firmness, body and fullness to the hair, softens and swells the hair shaft making hair appear thicker.